Friday, August 5, 2016

Mobile Marketing Strategies to Expand Business Online

Mobile Marketing Strategies : The increase in the use of smartphones and other mobile devices along with some apps, to facilitate the mobile users in many ways, has become common feature these days. People go on searching various websites as a routine to find something interesting for them. This is why, the mobile website design of your business should be unique, interesting and effective so that it can attract the mobile phone users and help in promoting your business.
Most of the business website developers use various tactics while creating the mobile website design for your business so that you can increase your customer base by reaching new audiences and grow faster. These tactics may include promotional coupons, QR codes, improving SEO ranking, banners, and connectivity with social networking sites, etc. How these tactics can help in promoting your business through mobile marketing is provided in this article for your reference.

Providing featured coupons – Mobile Marketing Strategies

Out of 100 people, around 10-25 people redeem the coupons collected by them. This means if you manage to seduce 100 potential customers to obtain coupons offered at your site then you could manage to close 25 sales. Your mobile website design can be made attractive and enticing by encouraging the impulses of the customers and driving the sales through featured coupons on it. The developers of your mobile website allow you to create online coupons suitable to your business as and when required. These benefits will attract more customers to your website.

Creating mobile apps – Mobile Marketing Strategies

Mobile apps can also be created and offered in mobile website design to attract more visitors to your website as it will provide them more information, fun, and utility. These apps will help in increasing your income in many ways including the direct sale of the app, using them for mobile marketing, for providing customer services and promoting your brand. You could create apps for engaging contests, surveys, votings. You don’t have to spend a fortune for adding these simple apps to your mobile website. However, these apps could increase the time spent by a visitor to your site by 25-35%.
It has been proved through researches that a small investment in creating mobile website apps can increase in a large number of mobile visitors to your mobile website. Your app should effectively promote your business, whether in the shape of a tool, game or any other interface. It should value the needs of your customers and specifically fulfill them to their satisfaction.
Mobile Marketing Strategies

Facility to get QR codes – Mobile Marketing Strategies

You are also allowed by the mobile website developers to generate QR codes on your mobile website design so that you can improve traffic up to 10 times to your website by directing people towards your website, specific page or feature on your website. You can use this QR codes on signs, TV advertisements as well as on your printed marketing materials. People can scan this code with their smartphone to access your mobile website.

Using banner ads while developing the mobile website design can not only improve the design of your web page but also improve search results on mobile phones. You can successfully attract mobile users to your website by displaying banners on it.
But one thing you should keep in mind while using these banners on your mobile website that they must be in proper size and should not overwhelm the content of your site. They should be small in size with very few graphics and readable font, keeping the small size of the mobile phone screen in mind.

Features to improve the SEO ranking of the website – Mobile Marketing Strategies

Your mobile website design should help in developing SEO ranking on the mobile search engines. The rank of your mobile website automatically rises when searched by the mobile phone users through main mobile search engines. The developer of your mobile website should use relevant SEO features including keywords and content so that the mobile search engine can easily access your website.

Using loyalty programs – Mobile Marketing Strategies

What about seducing 20-30 customers daily from your existing client base in those dry days? Yes, you could force your old customers to buy something fresh during the offseason by offering attractive loyalty programs. Such programs are found more fruitful for new businesses in mobile marketing. In this way, they can encourage their customers to visit your website repeatedly to check their position on the graph and other offers to earn more points to redeem their loyalty reward as soon as possible.

Increasing traffic by connecting with social media sites

Only Facebook has more than 1 billion active members. Apart from Facebook, there are dozens of social media sites having millions of active members. Moreover, these members are visiting these social media sites more often than not and spending trillions of minutes. Could you afford to miss such an enormous pools of internet users? No, never. The developer of your mobile website design can automatically attract massive traffic to your mobile site by pulling the content of social media sites including Twitter, Facebook, or YouTube, etc. to it. By using the tell a friend’ feature of the social media networks, your mobile website will automatically be shared by their visitors whenever they will email them. Similarly, they can check their social networking account while visiting your mobile site using various services.

Sending text messages – Mobile Marketing Strategies

Hardly any person ignores a text message. In fact, more than 95% of the messages read within 15 minutes of delivery. Yes, both SMS and MMS are very powerful tools as far as marketing is concerned. The facility of multimedia message service (MMS) and text message (SMS) provided on your mobile website design will also allow you to reach your customers in a very simple and affordable manner. You can inform your customers about the promotional offers as well as new products introduced on your mobile website by sending text messages to them. You can also send videos or pictures of the products through MMS.
So, you can considerably increase traffic to your mobile website by using any of the above said mobile marketing tactics in your mobile website design. To get an effective mobile website you should research to know about the potentials of your targeted audience and the ways to increase their response to text oriented marketing. You should be aware of the suitable time and type of message to send text messages to them so that they can effectively respond to it. So your website developer should be competent to adapt such techniques which can effectively promote your mobile marketing.
Thus, the unique concept of Mobile Marketing can certainly help you in expanding your customer base. At the same time, you would be able to retain your customers and increase the value of each client. Make the most of the mobile marketing and take your business to an unprecedented level

Mobile Marketing Strategies to Expand Business Online

How To Increase Traffic to Your Blog

It is almost a guarantee that if you produce a blog, yet do not use any methods of promoting it, that it will sit unnoticed and unvisited for a long time, perhaps years! You need to tell the world about it, and do so by getting links to your site. These links will not only bring traffic to your site directly, they can also boost your search engine rankings since search engines like to put the popular sites at the top of the results. Also, you need to increase traffic to your blog in other ways.

How To Increase Traffic to Your Blog

Here are some methods:

1. Get your site listed in related directories. For example, if your site is about web hosting, do a search using the keywords web hosting directory. From this search, we find a site like this that offers to have you list your site in their directory.

2. Join related forums that allow you to post a link back to your site in your signature file. Using the model train example, you would find these by searching for web hosting forum or web hosting discussion board. In this forum, signature files are allowed since you see links at the bottom of many user’s posts.

Warning: You should post in a meaningful and helpful way for a full month before including your signature file in your profile – joining a forum just to post your signature file is considered spamming. Also, once the signature file is added, it will show up in the bottom of all those meaningful posts you made.
Second Warning: Do not post soliciting visitors to your site – that is generally not liked. You can, however, post a link in context of answering someone’s question if you are a respected member of the forum and the practice is allowed. Just remember that the more meaningful your post is, the more likely it is that someone will take a look at your signature file link and follow it up. Besides getting direct traffic, forum signature file links also help your rankings on some forums.

3. Join Bloglines and get your blog listed in its blog directory. “Claim” your blog – follow the instructions shown on your account page. A note about the “claim code” they give you to verify that you own the blog: Insert it near the beginning of your last post since if your insert it too far down their automated checker may miss it. In fact, place the code after your very first line – that is what I had to do.

4. Join the social bookmarking sites,,, and Submit each of your posts to each of these sites. Search for and install the AddToAny plugin  or Shareholic plugin and have the Add To Any button placed at the bottom of each post and page (see bottom of this page). Not only your visitors can use this but you can also use this to submit your own posts.

5. Create a Facebook Page (you need a Facebook account first), a Google Plus page, and a Twitter page and post a summary of each new post to each of these.  These 3 social networking sites together get more traffic than nearly any search engine! Also, these pages will often show up high in Google search results. Note that you can have Facebook automatically post each update to your Twitter page.

6. Look for opportunities to be a guest writer on other popular blogs or websites related to yours. I have a (now) very popular website that was going nowhere after a full year! Then I wrote an article (with links back to my site) for a well established related site and the result was an amount of traffic even greater than I was getting from Google (at the time). (I wrote a very detailed and informative article by the way) But also, the links in that article helped my Google rankings and so it was not very long after that my Google traffic increased dramatically as well! A way to find such blogs would be to search for blogs related to your topic and identify those with guest posters. You might then have to contact the blog owner. Using the web hosting example, you could search for web hosting guest post – the very first result featured a guest poster. Also, the search for web hostingguest author revealed a bunch of sites with guest authors.
Note: Do not use those same articles you wrote for others on your own site but rather rewrite them completely different – otherwise your own site’s article might be considered as duplicate content by the search engines.

7. Write articles at EzineArticles. This is the most respected article directory and their articles will often be at the top of search results. You are able to include a link back to your site in a “resource” box along with a link in your article. Write good enough articles and others will post them on their site along with the link back to your site. So you get traffic two ways: via search results and from your article being posted on other sites.  Note: Do not use those same articles you wrote for EzineArticles on your own site but rather rewrite them completely to avoid any duplication penalty in the search engines.

8. Trade links with closely related sites. The key here is that the sites must exclusively contain content closely related to your. Also, only trade with sites that trade links exclusively with related sites. Do not trade with sites that will include your link in some massive links directory – it might benefit them but it will be a complete waste of your time. Returning to the web hosting example, a search for web hosting “trade links” and web hosting “add your site” revealed 4 or 5 likely sites to trade with, all top-ranked. Note that often you will be asked to link back to the site.
Or you can get here : Linksmanagement

9. Get your site listed in the major blog directories.

10. Help your site visitors! Be willing to help your visitors with any questions they may have. This is, perhaps, the most powerful way to advertise your blog. You have heard the saying “There is nothing like word of mouth advertising” – this is it. One person helped might tell 5 or 10 others. And, if they have their own blog, Facebook page, or other social networking tool where they list their favorite websites, they are more likely to give you that all-important natural backlink that will help your search rankings. All you need to do here is plaster “Email me if you have questions” links all over your site. People appreciate this type of personal help and attention – make it a priority to give it. As a courtesy, you can ask them to submit your blog to their favorite bookmarking service or ask them to join your Facebook Page.

11. Place social networking add-on buttons  to your site. This allows visitors to easily add your site to the many bookmarking services available.  I use the Shareholic WordPress Plugin on this site (see bottom of each page or post). You would add these to a Google Blogger blog via a gadget. Also, you might want to add a separate Share on FaceBook button since many new Facebook users are not familiar with all the other services and may overlook the Add to Any button.  You can add FaceBook buttons via plugins (WordPress) and gadgets (blogger)  as well. Just search for plugins or widgets using the word facebook.

12. If applicable, submit a link or even create a new page at This can lead to a lot of traffic, but be very careful not to submit links or pages unless they truly add value. For example, if you were to create a very comprehensive web hosting blog you could add an External Link to your blog. You must create an account in Wikipedia in order to edit a page – it is free and  easy to do and you are not obligated in any way after joining. But it is little bit difficult.

13. Create a YouTube videos relating to your blog. These can consist of screenshots or images conveying information with voice added using a mic all put together with Windows Moviemaker.  In your YouTube video description, list the URL of your site first, without the www in the URL and it will automatically be parsed as a live link!

14. Answer questions on Yahoo Answers or Quora. This is easy traffic! Just pick a category related to your blog and include a link back to your site if appropriate. Don’t spam – just answer the questions!

How To Increase Traffic to Your Blog

What is performance marketing?

A Marketing or advertising strategy where the advertiser pays the marketing agencies or affiliates based on performance( lead or sale or click), where affiliate marketing is the major part of Performance Marketing.

Performance Based Marketing Strategy is a win-win opportunity for both Advertiser and Affiliates or Agencies as these campaigns are highly targeted.
As I already said Performance marketing is a mixture of advertising and creativity and is different from traditional advertising where you have to pay upfront and wait for the results which are unpredictable, and here in performance marketing you just have to pay for the successful transaction only.
There are many companies which provide these services, try to make use of them and boost your profits by cutting budgets from traditional advertising.

What is performance marketing

How to Boost Credibility for Sustainability

Today’s consumers are extremely skeptical. That’s because, unfortunately, marketing has become synonymous with dishonesty. No matter what you say, they will be skeptical. This means that it’s extremely important to prove your company’s value in the marketplace today. One of the best ways to do this is to let your satisfied customers do the talking for you in the form of reviews or testimonials.
Reviews and testimonials have become big business as of late. Companies like Google, Yelp, Amazon and many others have spent millions of dollars on review systems to help consumers make better buying decisions precisely because they know that 3rd party reviews and testimonials influence a prospective customer much more than what the marketing arm of the company says about its product, service or company.

Forward thinking companies see this opportunity and take every advantage to make the most of it. There are several best practices and considerations.
Create a company policy and system to solicit testimonials from every customer at the point of peak satisfaction (usually after they just purchased is the best time.)
Publish testimonials wherever possible and make sure they are placed in spots where prospective customers are ready to take a next step in the buying decision.
There is a hierarchy of effectiveness of testimonials. The video is by far the most effective, followed by audio and finally written.
When soliciting testimonials, ask customers to touch on the most important factors to a prospective customer.
Monitor online testimonials on 3rd party websites. Respond to negative testimonials promptly to show prospective customers that you are making an effort to maintain customer satisfaction.

Other Credibility Boosters

The most influential another 3rd party “proof elements” to boost your company’s credibility include:
  • Association memberships
  • Awards and community recognition
  • Industry certifications and other credentials
  • Length of time in business
  • Guarantees
  • Trials

Add Value By Educating

Another and maybe the most powerful credibility booster of all is to provide value up front to your prospect before even offering your product or service. And a great low-cost way to do that is by educating your customers. For most companies it’s part of their job description anyway.
Information marketing has been picking up steam since the advent of the information age. Your prospects want and expect you to give them the information they need to help them make an educated buying decision. Herein lies a great opportunity because most companies do a very poor job of educating their customers even at the point of sale. This means that the clients are used to having to do their research. So the company that does the best job of educating prospects long before a purchase decision is reached will have set itself apart from the competition, having the most credibility, higher conversion rates, and higher retention, all other things being equal.

This education can be in the form of a consultation, buying the guide, newsletter, educational video, etc. Whatever makes the most sense in your market. They need to know not only which product or service they should buy and why but also why they should buy it from your company instead of your competitors. This is sales & marketing 101, and most small businesses do an indigent job in this area.
Credibility = Trust = Relationships = Sustainability
Trust is at the heart of all relationships including business relationships, and credibility is a huge factor in building trust. Most small businesses do a destitute job of building credibility so you can quickly capitalize on this opportunity to gain a huge competitive advantage and build a sustainable future for your company by putting into place these systems to build trust and credibility with your customers and prospects
Making business decisions without good information is like going to the casino…the house usually wins, and YOU usually lose! Good information can often mean the difference between making thousands or losing thousands on your marketing campaigns.

Track Results

If you don’t know which of your ads or other marketing tactics are profitable and which aren’t, you will most likely waste lots of money on ineffective marketing. Granted, branding and social media campaigns can be extremely difficult, if not impossible, to measure but there is no reason to guess with most of your marketing.
Track Website Activity
Analytics software such as Google Analytics (free) is helpful and should be on every website. It helps you understand where visitors to your site are coming from and what they’re doing once they get there. So for example, if you’re doing a Facebook campaign designed to drive traffic to your site to make a purchase, Google Analytics will show you how many of your visitors are coming from social media.

Track Email

Email autoresponder services provide analytical data to show how many of your emails are opened, and Google Analytics will show how many site visitors come from emails.
Track Phone Calls
For many businesses, even more, important is tracking phone calls. According to research, 65% of people will call a business before making a purchase. So it doesn’t do you much good to see what’s happening on your site if you don’t know how many of those visitors become customers.
And this goes for all of your marketing efforts. If you have multiple ads, giving each ad its trackable phone number is the easiest way to know without a doubt how many leads and customers each ad is generating.
New Or Existing Customers?
For some businesses, getting new customers is the lifeblood of their business whereas repeat business is the crux of other companies. So make sure you track how many new clients and how many repeat customers a campaign or ad brings in to understand the full value. New customers will have a higher lifetime value than existing customers but new customers almost always cost a lot more to acquire.
Tracking is Profitable
Once you have a handle on which ads and campaigns are profitable and which aren’t, you will know which ones need to be improved or dropped altogether most likely saving you thousands of dollars a year. It might seem a daunting challenge to keep up on all of these “statistics”, but I assure you it will be one of the most valuable investments you can make if you rely on advertising and marketing to keep your business profitable and growing

Performance Marketing and Credibility Boost for Success in Online Business

Affiliate marketing, Blogging and Click Bank each correspond to a reasonable and decent way to make money online.

What is affiliate marketing?

There is a good deal of people who have the common thought of what is affiliate marketing. Just about everyone has their own answer and I am no different. I was asked again today what is affiliate marketimg? My answer was simple, affiliate marketing is the act of selling someone else’s product. The person seemed content with my answer but countered with another question (and it fits the site name!) how did you reach your financial success so fast? My response was simple, with some easy affiliate marketing. Not some system drawn up based on what something isn’t, just some easy affiliate marketing! And I call it easy affiliate marketing for a reason, it’s easy.
I asked her a question, what is your hobby? The answer was easy and one word, dogs. I asked her what she liked or was most interested in about dogs and she said grooming. BINGO! I told her she should get into niche blogging and recommend products based on her experience. I mentioned to her she should check out keywords related to dog grooming and grab a domain based around her findings. I was curious as to what she learned and she sarcastically said easy affiliate marketing

Ways to promote affiliate products

The method is very straightforward. Let us take Click Bank as an example. Someone create a useful product and desires to sell it. He or she uses ClickBank in order to achieve some of those sales. Affiliates (like you and me) endorse that product, in return they offer some commission for each sale we do, for example the product is of $50, when you sell it you may get up to 75% of commission (Commission depends on the product and Vendor) that means you can generate up to $37 for each sale. Promotional methods may vary from person to person. It depends on their interest of promotion and budget in hand. You can use blog/website traffic or email list or write a review on the product that you are trying to sell. The best way to sell a product is to be a buyer of the product, buy it, know the product write a review and promote. You can approach PPC ad networks with desired keywords and which is one of the best ways to generate profits from Click Bank.

f you want to use Blog traffic and target Click bank products, here are few fundamentals for the newbie .

Step 1: Clickbank niche finder

Don’t try to promote all the products at a time, first of all know your interests from the list of categories on the Click Bank. There are many categories like health, dating, Online Business and Software etc., If you have some knowledge on any of these categories try to pick that one so that it would be easy to write articles or emails to promote.

Short list some of the niches in which you have interest, and do some keyword research using tools available online and find out the best (Low competition and Moderate Traffic and which suits your short listed category) available keyword and try to buy a good domain name which suits your product.

Step 2: Find best Clickbank products

After picking up your category, now its time to check some products on the marketplace of click bank. Find out the best product by using filters, use gravity and you can get number of products , do research by going to their sales page and check whether they have affiliate tools like articles , email text messages and Banners . Some products are country specific so look at those carefully. And most important is if you want to promote your products on mobile websites, check out for mobile compatibility of the product.

Pick up one product and check out the results on search engines for the keywords which you want to use. It helps you to analyze the competition for the product and may change the plan of promotion.

Step 3: Choosing Perfect Domain to promote Clickbank Products

Some people and articles suggest you to take an Exact Match Domain for your niche or product . EMD e.g.: if you want to promote Surveys, you may take

Well, this kind of approach on SEO may not useful as Google turned off these factors, but may useful sometimes as this kind of domain names are easy to remember and visitor may comeback , don’t pick a hard to remember domain names like or with hyphens.

If you are targeting a country specific product or service, try to pick a domain with that county extension. Like

Step 4: Selecting the Best Hosting for your Domain

The three basic things you have now, a niche, products and a domain name. Now we need web hosting services. It is advised to take a country specific web hosting, which offers more speed.
There are make web hosting services available online, which offer cheaper hosting services and with many features.
You can check one of the best hosting service company Host Gator which gives you many features for less money. You can use Fantastico service through which you can easy install CMS like WordPress or Joomla or others.

Step 5 : A Good Web Design Can Make Wonders

Web Design plays an important role in generating traffic, as the looks are not only important but proper structure of the website helps you to achieve your goal easily . Never choose themes with flash, search for inbuilt Search Engine Optimized and themes which loads faster .

Step 6 : Write articles about clickbank product

Now the basic structure of your plan has been created, its time to write some unique and informative articles on your blog. Start finding niche topics which are related to your product or service that you want to sell and try to write a lengthy article with attractive titles and informative things.
Divide your blog into different categories, for example if you choose Health Niche, try to generate categories that you shortlisted at the beginning , Eg : Weight loss, Hair Growth, Increase Height, Yoga , Meditation , and make sure Reviews will be one of the category.
Try to buy the product that you want to sell and write real reviews on it. It’s a productive method.
Encourage visitors to share articles using social buttons or to subscribe with you to generate email list.

Step 7: Social Media Marketing to get Authority and Audience

Make sure, you have a good amount of content before going to market your blog. Blogs with less content may have a negative impact.

Now that you have a good content you should start this step of marketing. Before marketing your content it is advised to create your blog profile on each and every social media available online.

For Eg: create a facebook page, twitter account, tumbler , stumbleupon , google+ page and many others. And make sure you have listed these on your website with icons.
Try to find out some niche forums and be active on those forums, as these forums have signatures from which we can market our product as well as get some high authority backlinks.

If you have an attractive titles with good looking images, when you share your links on social platforms, it will be automatically re-shared thus providing your blog exposure to wide range of audience.

Step 8: List building for your niche -Email marketing

Never lose your visitor, make him your subscribers using some exit intent popup scripts which are available online. Syndicate these plugins with email marketing services like Aweber or others and try to attract your subscribers slowly with nice email newsletters.

Remember, there are free and paid services available, and free services have limited features. If you want to achieve big, then you must go with premium versions.
Remember that I have given the fundamental overview of how to use blogging to generate revenue from affiliate products through website/blog.

Each topic involves research and in-depth analysis of each topic may result in high profits.

Without proper tools and services it is somewhat difficult to achieve your goal of earning $50 per day.
Rome was not built in a day and No goal is achieved spontaneously, it takes time. Do the things with proper plan, recheck older posts and method and optimize with new techniques that you will find in course of time, and some day you will get the results that you dreamed of.

There are many other ways through which you can earn from affiliate products without website .
Youtube is the main source , upload your personal review of the product and try to impress the audience to buy that product by placing affiliate links in the description.
Paid Advertising is the most productive method for achieving faster results in click bank affiliate marketing. People use free credits offered by adwords and bing ads and start their PPC marketing campaign for the desired keywords directly links to your hop link.
Note : This method involves much budget and improper use of keywords and titles may lead to zero income.
Tip : Some people promote Health products which need suits adult traffic. and this traffic is cheaper than other. And get the best results using skills of Banner and Text ads.

8 Steps to promote Affiliate Products Through Website