Archive for March, 2008
Realtor Referrals – The Greatest Mortgage Marketing Strategy
When it comes to mortgage brokering or lending, realtor referrals are the mother’s milk. They are the best way to get a good sale, they offer you leads that are qualified in their own ways, and they are usually the easiest sales you make. There are, though, a number of different types of referrals, and [...]
Why Clients Resist Giving Quality Referrals
Virtually every adviser has been taught that generating referrals from clients and prospects are the way to success, but less than 15% of all advisers generate enough referrals to significantly impact their business. Most of the time, the problems advisers have generating referrals is due to the training-or lack thereof–they have received, rather than with [...]
Strategic Leadership Focuses Your Strategic Planning
Strategic planning and strategic leadership styles vary just as the employees and owners of companies involved in the planning process differ. Visit local bookstores or check on line to see hundreds of books claiming to have the secrets to a successful business and easy strategic planning. Technology and the Internet has forced companies to make [...]
Developing A Referral-Based Mindset
Converting your sales business to a referral-based model requires you to rethink and rework your mindset. You must become thoroughly immersed in the referral-selling model. Your clients and prospects must believe that your business is built on referrals, and for them to take your statements and proclamations of being referral-based seriously, you must project the [...]
Customer Service Management Tips – Part 2
In part 1 we discussed the importance of Post-Sale Customer Support teams in retaining repeat customers, and why this is so important. Now let’s look at some practical customer service management tips to help you get the job done. What Is the Role of Customer Support The customer support team needs to ensure customers are [...]
