Every salesperson has heard that referrals are by far the best prospecting and marketing method in existence. Yet, very few salespeople actually get very many high quality referrals.
Some manage to get a name and phone number here and there. And a few will get several. However, most of these are worthless–just names [...]
Archive for May, 2008
Seven Ways to Immediately Increase Referrals From Clients
May 28, 2008
Brand, Branding and All That
May 3, 2008
Lately, I have been persevering to unravel and record more and more of branding and the prominence of Logo as the first step towards effective brand building. At this juncture of time, I am pretty sure of certain ideas about brand and brand building.
1. The foundation of a brand is the logo.
2. Website, packaging and [...]
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