Archive for June, 2008
Build a Powerful Referral Network and They Will Come
As solo business owners, we sometimes feel like âLone Rangersâ on our own, trying to figure out ways to bring in more clients. A business ownerâs survival and growth depends largely on bringing in new clients. Who wants to be alone on the range, single-handedly trying to figure out how to bring in clients and [...]
Creating a Referral Program as Part of Your Internal Dental Marketing
For most doctors, when I say referral program, their first thought is of a patient newsletter. Now, there is nothing wrong with acknowledging that a newsletter is a great (and essential) part of building patient loyalty and referrals, but it is by no means a comprehensive part of your referral “program.” To get to where [...]
How Can I Increase Referrals?
How Can I Increase Referrals? Nine ways to build a referral based business by Coach Thom Finn, http://www.coachmybiz.com/thomfinn.asp Referrals are one of the most powerful lead generators in the world. We all know that referrals cost you very little and usually (if a good client has referred them) the new client is of relative good [...]
Why People Give Referrals
New studies demonstrate the benefits of referral marketing. In his book The New Art and Science of Referral Marketing, Scott Degraffenreid explains how the science of social network analysis has been used to help companies effectively utilize referral marketing. Recent advances in mathematics made possible by new computer technology now enable experts to precisely quantify [...]
Three Simple Referral Marketing Strategies
I personally know of several very successful small businesses that don’t spend a dime on advertising? Why? Because they have implemented a referral marketing program that automatically brings in more clients than they need. The very best way to get a new customer is to simply ask a happy customer for a referral. And do [...]
