Archive for August, 2008

You need a marketing plan – period!

August 14, 2008

No matter what your profession or business, you need a marketing plan! A marketing plan makes your marketing more effective which means your business is more successful.
Most small business owners do not have marketing plans. This means that their marketing tends to be inconsistent, ineffective and inefficient.
Below are all the good reasons you need to [...]

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What is a Corporate Brand

August 4, 2008

A corporate brand basically is describing when a company applies their name to a specific product. The product and the company together become the “brand.” In some cases the brand will include one product, although the it can be far broader and include various products that are advertised under one primary brand name, which is [...]

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