Almost all companies give away business gifts every year, but many do so in a haphazard manner, without paying attention to what kind of items their clients would benefit from most. Unfortunately, these businesses also don’t understand how much more effective logo gifts are at building both relationships and brand recognition. Find out when, why and how to imprint company gifts with your logo for the maximum impact and best results.

To Logo or Not To Logo?
When it comes to corporate gifts, there are so many benefits of imprinting your logo that it should really be a no-brainer. You should always incorporate your branding when distributing business gifts in order to let your top clients know that you are putting in some effort to recognize their business. Designing trade show signage or print business cards without your logo makes your company much less recognizable, so your gift program should be as much a reflection of your organization and it’s mission statement as anything else you do.

How to Brand Your Gifts
There are many ways to add your logo to a gift that are both tasteful and effective. Many higher-end corporate gifts are particularly suitable for imprint methods such as debossing, embossing and laser-engraving, which will show your brand clearly, yet unobtrusively. This also give your customers a reason to sport your quality business gift in public, resulting in greater brand exposure. For apparel and bags, often embroidery is the best way to add your logo to gifts. Another great way to tastefully add branding to a gift is to use tone-on-tone printing (printing your logo in the same color as the item makes your logo visible, but subtle). It’s often a good idea to make your logo smaller than you normally would on a promotional item, since clients are already aware of what your company does. It may even be a good idea to move it to a secondary imprint area, such as the sleeve rather than the chest of a shirt, to make it more subtle.

Achieving Marketing Goals with Logo Gifts
The marketing goal of a corporate gift may be different than that of a typical promo or giveaway. Typically, client gifts are given to recognize top customers for their business, or to commemorate important deals or projects. In these cases, branding can be simple, because the recipients are already familiar with your company’s services and contact information. In most cases logo gifts don’t need to include contact information or a call to action, and leaving these things out of your artwork will help you brand the item more tastefully. If you do use a tagline, it should be focused on thanking the customer and reinforcing your long-term relationship.

Logo Gift Programs: Put It All Together
Ultimately, your corporate business gifts are going to have the most impact when they signify to your clients the appreciation you have for their business. When it comes to gift presentation, the use of cards and proper gift packaging accentuates the gift and increase the impact of your branding. Imprinted packaging and cards will make you look more professional and give you another chance to convey your dual message of branding and thanks.

Related Articles:

• » Apple Sells Over 300,000 iPads First Day
• » The Most Important Things to Have in Your Brochure
• » 20 Ways To Use Promotional Products, Branded Apparel And Corporate Gifts
• » Behind the Subtle Lies of Digital Image Manipulation
• » Professional and Smart Business Cards Make the Best Impression