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Copyright © Jorge Olson 2007
Where do you start your marketing plan? Where do I find a template for the marketing plan? How much do I spend? What’s the strategy? These are all questions most business people and executives go through as soon as they think about their marketing plan.
If you are one of [...]

The moment I decided to specialize as a direct response copywriter (which means you get a response directly from the marketing materials, there’s no middle person involved, like a sales rep) I knew there would be one thing that would determine if I would be eating steak or eating mac and cheese.
And what’s the one [...]

Search engine marketing and search engine optimization are very similar in public relations. In fact, every SEO expert dedicates part of his/her agenda to what is known as Interactive PR. Interactive PR employs pretty much the same principles from traditional public relations through sophisticated online channels. Using public relations philosophies in search campaigns is not [...]

Internet being the most widely used platform for promotion, information gathering and communication, has given rise to various innovative business practises. There has been a huge shift in the pattern of the business in past few years. One most significant evolution of this revolution is seen in the form of Affiliate Marketing.
Affiliate marketing has reached [...]

One important question for many businesses is what makes a corporate branding strategy successful? Whether a company is looking to create its own brand or to make it over, ensuring success is a top most goal.
A powerful corporate brand serves to create confidence in your business and your product and service offerings. This confidence should [...]