Archive for March, 2009
Creating a Marketing Plan For Your Business
Mar 30th
A Marketing Plan is very important when managing a company, be it a small, medium or large scale business. It is the core of any marketing program and there are a variety of them according both to the type of business and its size.
A large corporation will have a number of marketing plans according to the size and geographical scope of the business and also to the range of products and services offered. A smaller business, however, will generally have a single marketing plan that will be the focus of the entire marketing strategy.
The most effecting marketing plans are those More >
How You Can Take Your Niche Marketing Research to the Next Level
Mar 30th
The internet as a business platform is increasingly becoming competitive by the day. Quite many people are beeing drawn to the whole online business thing, regardless of this the avenues for making money are still many and are also increasing by the day. To be able to profit selling anything from the internet you will need a niche.
First of all whats a niche? According to Wiki a niche is a focused targetable portion (subset) of a market. You migh ask why promote your product to a target portion of a market while you can promote your product to the whole More >
Promotional Products Help in Building Brand Identity
Mar 25th
First scenario: If a consumer is made to choose between a well known brand and a new one. Without blinking of an eye, the consumer will choose the well known brand.
Second scenario: The same customer will be made to choose between a new product and a well known brand that is at a higher price – the customer will still most likely choose the well known brand.
This only goes to show that in the world of business, brand identity and loyalty is of the utmost importance. This is the reason why brand promotion is an ongoing marketing strategy not only More >
Issues and Crisis Management: the Death and Life of Organizations
Mar 21st
Talking about corporate organization, we take into consideration all business entities registered by law for the provision of either services or products that stimulate profitability.
By implication, a corporate organization could be profit or service oriented. Mostly, profit oriented corporate organizations are committed to profitably filling the economic needs of consumers and in general members of the society, while service oriented corporate organizations are usually committed to providing the socio-economic (infrastructure) needs of the members of the society with the primary aim of effecting a standard livelihood for the society.
In most economies of the world, especially where the conservative neo-classical system More >
3 Elements of Successful Marketing Planning
Mar 20th
Many small business owners and managers approach marketing in a shotgun approach. They throw money at different marketing activities and hope that something hits their target. In most of these cases, the results are poor. Owners and managers start blaming the radio stations, the ad agency, or even the marketing consultant who told them marketing was the most important activity of their business. They don’t understand the need to plan and map out their marketing efforts. Planning is key to reduce marketing costs and increase effectiveness.
Why create a marketing plan?
When an entrepreneur starts a business, they decide on the product More >