Archive for July, 2009
In these recent times of increasing concern over reduced consumer spending, many companies are now looking for a cost effective way to grab a fast evaporating market share. Leaflet distribution is increasingly being seen as the best way to get ones message directly into homes and business, without the expense involved in Television and Radio [...]
If you’re thinking about developing a marketing program, you need to begin with a marketing plan. Having been in marketing for four years, I have seen my share of marketing plans. Some are short and to the point, others are hundreds of pages thick and cost thousands of dollars to produce.
The irony is that many [...]
Consumer mailing lists are well-known and enjoy high popularity among direct marketing specialists. To establish a one hundred percent winning strategy to set up overall marketing goals a complete market research with possible consumers allocation should be carried out.
The idea of a whole market research and its further segmentation with a deep analysis has not [...]
Some companies can’t seem to get out of their own way. Declaring themselves customer-centric, they turn right around and design business processes along departmental boundaries, creating stovepipe operations that frustrate customers. Upon review, management discovers the company is accomplishing its internally generated goals. Yet the customers aren’t happy. People are “doing things right,” but they [...]
The term guerilla marketing was coined by Jay Conrad Levinson and is described in his many books with this term in the title. Here is a brief overview of guerilla marketing tactics and how to get started.
What It Is: Guerilla marketing is really a way of thinking and acting in the context of your business. [...]