MarketingBlog.US

Probably you have noticed that there are several companies competing for a single product. For instance, in athletic shoes alone, you will be able to count more than ten competitors. In the airline industry, there exist more than ten competitors in providing air travel services for travelers both inside and outside the United States.
How will [...]

In the world today, competition in the corporate world is getting stiffer day after day. Building brand awareness for companies in their respective markets, be it online or offline, has become so important that companies are spending tons of money on branding campaigns.
Using personalized corporate gifts to build brand is one of the oldest and [...]

China’s such a big country, the current economic status is to enter the world as early as seven. China’s auto industry produced 4.4 million motor vehicles in 2003, who has become the world’s fourth largest car producer. But China has not a world-renowned automotive brand at all, which is not match the economic status today. [...]

Now, I’m no internet marketer gurus or anything. But I’ve come across some very useful market research tips and guides and I believe they can be very useful to you. This is especially true if you wanted to start your online business, if you want to make more money online. All you need is just [...]

What is a Brand?
Brands are the identification that differentiates one business from another (through name, symbol etc.). However, today brands can also be defined as the personality they reflect to people in relation to status, emotional characteristics and subjective quality. They give the consumers a perceived knowledge of the product, its quality and uniqueness before [...]