// archives

Archive for November, 2009

Twentysomething Fashion PR Trendsetter Shares Her Story of Persistence as a Valuable Tool for Aspiring Fashion Mavens

“Applying for jobs is like dating,” says Rebecca Goodman, 26.  “Either they’re interested or they’re not. Plus there’s the whole trying-on-outfits-before-the-interview, which feels a lot like getting dressed for a first date.” Rebecca speaks from experience.  It took a number of jobs (and countless applications and interviews) to land her current position.  As an account [...]

Cost Effective Marketing and PR Strategies for 2009 Webinar

Doug Hay and Sally Falkow, of Expansion Plus and special guest presenter, Thom Brodeur, Senior Vice President, Global Strategy & Development, at Marketwire, offer valuable tips on how to deal with the current economic downturn and marketing strategies to survive during these uncertain times. www.marketwire.com/pr2.0 www.expansionplus.com

3 Ways to Use Information Referral Services for Marketing

The key reason that commercial enterprise proprietors do not acquire adequate high quality business referrals? Because they don’t ask, or ask properly, that’s number one! Information referral services are stagnant for many companies because many business owners and their sales reps are simply just afraid to ask for the referral. Indeed there is much truth [...]