Archive for December, 2009
A product is a blend of multiple features which is positioned and distinguished by way of some special offering to establish it as a brand. And, if a customer is loyal towards a particular brand, it means a product has fulfilled all the requirements of a customer and satisfying a customer translates the brand into [...]
Recent surveys involving 300 marketers have shown that the vast majority of in-house marketing teams used online PR campaigns. The survey teams looked at the return on investment of online PR more than any other type of online marketing.
With astute businesses wanting to see real time measurable results the survey showed that although it is [...]
Simply put: Corporate branding is about the image of an organization. It is not only about looks, such as, logos, emblems, and style, but also includes the image of quality, or reliability, or lack of either. What is important about corporate branding is the image of a brand in the eyes of the consumers. The [...]
Differences between the conventional marketing and online marketing
During the nineties, the advertising sector experienced a dot com boom which was considered as the leading marketing mode available at that time. In ‘dot com,’ the advertisers have to pay for the duration an advertisement appears in the media, which is mainly a website. Unlike the conventional [...]
No matter what your type of profession, whether it’s a white collar or blue collar industry, you can place ads with your mug and your contact phone number all over the place, both online and off. But that doesn’t mean people will call you. And it certainly doesn’t mean they will send you any [...]