Archive for January, 2010
In these days of perpetual negative news about the economy and the stock market, one runs the risk of getting caught up in the bad news and foreseeing the same for your business. Yes, business will likely drop, perhaps by double digits if it has not already. However, a declining business in a declining market [...]
Ellen Petry Leanse (Head of Enterprise Marketing Communications, Google US), talks about the Google PR Strategy surrounding Google Wave and Nexus One. Interview: Remco Janssen at Enterprise Social 2.0. Created on januari 27, 2010 using flipshare.
It is safe to say that Twitter has taken the world by storm. Everybody, from school kids to senators, and from athletes to evangelists is on Twitter these days. Nobody wants to be left out… not even politicians whom one would have thought have more important things to do with their time.
For Business professionals though, [...]
CEO’s involvement in Brand Strategy
CEO of the company should lead the brand strategy and must be passionate about the brand. He should buy the idea of branding and live it despite the daily and stressful routine with many duties at the same time. There should be continuous development and integration of the new strategies for [...]
In every marketing business, new good ideas and strategies should be developed in order for it to grow and become a successful one. This would also apply for the dental marketing business. In dental marketing, you have to have new good, high-quality dental marketing ideas and strategies in order for your business to become very [...]