Archive for February, 2010
Client Referral Magnet: One (1!) Simple Idea (A Case Study)
A few months ago, I freely recommended to a decent sized sales professional a tiny client referral strategy that had enormous potential. Obviously, generating referrals more consistently in your business is one of the most effective marketing strategies you can undertake. But the problem with client and customer referrals is they are often far too [...]
Five Ways to Improve Your Marketing Material with Fewer Words
You can sell more by writing less. If you are like many small business owners you may unwittingly suffer from “too many words” syndrome. It occurs when your marketing material features extra words that don’t contribute to creating new business. When your marketing material is too wordy you blur the clarity of your marketing message. [...]
Why Does Your Business Need A Good Marketing Plan?
A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. A Marketing Plan is meant to be a structured way of dealing with marketing issues, not a random collection of incomprehensible bits and pieces. A marketing plan is a key component of a business plan and [...]
Internet Marketing Basics
Many businesses are not only depending on their physical offices in marketing whatever product they have available for the general public. With the introduction of the internet, there are many changes that took place in the business world. The internet allows a particular organization to reach many prospective clients wherever they are. Even if you [...]
5 Good Reasons to Affiliate Marketing Basics – How to Write an Effective Product Review
Learning affiliate marketing basics is actually quite a bit different than traditional sales tactics, such as “door to door” or telemarketing, for example. This is actually a bit of a disadvantage for some journeyman sales persons, since you’re actually leaving the majority of the selling up to the merchant that whose products you’re promoting. So [...]
