Archive for February, 2010
Client Referral Magnet: One (1!) Simple Idea (A Case Study)
Feb 28th
A few months ago, I freely recommended to a decent sized sales professional a tiny client referral strategy that had enormous potential. Obviously, generating referrals more consistently in your business is one of the most effective marketing strategies you can undertake. But the problem with client and customer referrals is they are often far too random and passive.
Most business professionals simply have no set referral system or strategy.
So the referral idea I brought to the table had to involve a way that would create repeated action, and do so in a consistent fashion. It also had to invoke cross efforts More >
Five Ways to Improve Your Marketing Material with Fewer Words
Feb 28th
You can sell more by writing less.
If you are like many small business owners you may unwittingly suffer from “too many words” syndrome. It occurs when your marketing material features extra words that don’t contribute to creating new business.
When your marketing material is too wordy you blur the clarity of your marketing message. The less clearly your prospects understand how you can help them the less likely they are to buy from you. You want your marketing message to come through without interference.
Too many words syndrome can rear its ugly head in just about any copy. It’s been known to More >
Why Does Your Business Need A Good Marketing Plan?
Feb 28th
A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. A Marketing Plan is meant to be a structured way of dealing with marketing issues, not a random collection of incomprehensible bits and pieces. A marketing plan is a key component of a business plan and is essential to planning the overall direction that you want your business to take. A marketing plan is not something that you write and then forget. It needs to be followed, monitored and updated. You want to regularly evaluate a marketing plan to make sure More >
Internet Marketing Basics
Feb 28th
Many businesses are not only depending on their physical offices in marketing whatever product they have available for the general public. With the introduction of the internet, there are many changes that took place in the business world.
The internet allows a particular organization to reach many prospective clients wherever they are. Even if you have one office, you can practically advertise your goods/services anywhere in the world.
Putting your business in the internet world is not an easy task. Don’t regard the internet as a medium for advertising your business because it is more than that. You have to maximize the More >
5 Good Reasons to Affiliate Marketing Basics – How to Write an Effective Product Review
Feb 28th
Learning affiliate marketing basics is actually quite a bit different than traditional sales tactics, such as “door to door” or telemarketing, for example. This is actually a bit of a disadvantage for some journeyman sales persons, since you’re actually leaving the majority of the selling up to the merchant that whose products you’re promoting. So how do you actually get people to spend money with you online if you’re not “selling” them? It’s called “pre-selling” and it works like a charm.
The best way to get someones attention that is looking for information online is to write an honest product review. More >