Apr
28
One of the biggest problems faced by network marketers is training for new members of their downline. A lot of training is either ineffective, not sufficiently comprehensive or worst of all, entirely absent!
Obviously, you need too educate new recruits about how the program works and the details of the commission structure, but this in and of itself is not enough. New recruits must also be trained on how to make a marketing system effective.
Think about this a minute and you will appreciate the value of doing this – after all, what are the most common complaints that marketers hear from their downline?
“I can’t seem to find leads; where and how do I do this?”
“I’m not getting any recruits.”
“I’ve been doing this for months and I haven’t made a cent.”
These complaints indicate two problems – insufficient training, as well as the absence of a clearly defined marketing system. You can’t blame your downline here – they want to be successful too. There is another problem at work.
It isn’t that they are not motivated – but they will become unmotivated if you just set them adrift with no support or roadmap to making a success of their business. If they can’t get the program to work for them, they will quickly drop out in search of other opportunities.
So what can you do for your downline? Simple – teach them about how you made your business a success. Especially if you are a marketing professional, you may not even realize that you have a marketing system.
Think back on what you did when you were starting out. If you’ve been successful, then you do in fact have a marketing system – or you wouldn’t be in the position to ask yourself this question.
As you recall the steps you took along the way, write them down. How did you generate leads? How did you follow up with prospects? How have you gotten the conversion rate that you have?
You need to then teach this step-by-step process to your downline. You must teach them how to follow in your footsteps and let them have the success you have had. This can be quite simple.
You can automate your training process if you can get your downline signed onto your mailing list. This way, you just have to write these materials down one time. Following this, training can be delivered via your autoresponder.
Easy, yes? It is indeed, but it can make all the difference.
If you want to really build your business and increase your profits, you need to give your downline proper training in how to make their business a success, just as you have with yours.
Would you like to learn how to set up a training system on complete autopilot? I encourage you to visit my training site for further details.
Robert Cummings is a professional Internet & network marketing business coach assisting beginners and leaders on how to be successful online.