Marketing Blog
Apple to launch online marketing services
Apple has announced its iAd mobile marketing system will become available to European businesses from December. The company said the system will allow advertisers to “reach millions of iPhone and iPod touch users right in their favourite apps” and offer developers a new source of income. Several major advertisers in the country have signed up [...]
Why social marketing is an important part of SEO
Social media marketing is not only important to Search Engine Optimization (SEO), it has become a nearly essential aspect of an SEO campaign. Since the birth of “Web 2.0” the internet has provided numerous ways to communicate with customers, share information, build social connections and build business connections. It is a brave new world and [...]
Google Instant Search: what it means for SEO
Google Instant looks set to change the face of search. But what does it mean for those who make their livelihood from Google’s results? On the face of it, Google’s new Instant Search system heralds a significant change in how we look for information online. Instead of typing a request into Google, hitting return, and [...]
Google Scores Online PR Victory in SmartPhone Market
Google’s Android platform saw its share of US smartphone subscribers climb by five per cent in the three months to the end of July, according to the latest figures from comScore. The search engine, which launched a mobile version of its pay per click marketing service AdWords for Android, iPhone and Palm Pre devices in [...]
Apple may offer newspaper subscription plan
According to a report published in San Jose Mercury News, Apple is working on a new subscription plan for newspapers on the iPad, and will announce the plan “soon.” Donald W. Reynolds Journalism Institute in Columbia, Missouri, told the paper that “Apple probably will take a 30 percent cut of all subscriptions sold through the [...]
