Branding
Brand, Branding and All That
Lately, I have been persevering to unravel and record more and more of branding and the prominence of Logo as the first step towards effective brand building. At this juncture of time, I am pretty sure of certain ideas about brand and brand building. 1. The foundation of a brand is the logo. 2. Website, [...]
What is Corporate Branding?
Corporate Branding Today, many markets are overpopulated with both large and small companies and overexposed with marketing messages. This has made for a difficult landscape to get a marketing message noticed. And with the rising costs of getting a new product or service ready for the market, it has become even more important to cut [...]
Reinvigorate What? Brand Health Maintenance
Most outward qualities of a brand are expressed through tangible assets like the company name, the product, tag lines, symbolism, iconography and even jingles. A good brand will tap into all of the senses, reminding consumers what differentiates your product from all the others. Your brand image is comprised of not only the factual information [...]
