Market Research is a process of collection and analysis of data for the purpose of study of the requirements of specific markets, acceptability of products, target market and competition and methods of developing and exploiting new markets. But before one starts conducting market research and strategy studies one has to keep this fact in mind [...]
Are you trying to figure out how you can be among the most successful entrepreneurs in the planet? Well, forget about all the marketing trends and studies that keep you awake all night.
You are truly wasting your time and resources only if you make the most common mistake when marketing any business. That is to [...]
While Wall Street seems to be on the road to recovery, the PR New York scene appears to be ready to join the party. Having come through one of the worst recessions in modern history which witnessed the shutdown of many media outlets (quite a few favored by the PR New York crowd, it is [...]
Much has been both said and written about the decline in consumer spending during the recession; much less is said about the opportunity that lies in a highly disrupted marketplace. While it’s true that customers are more knowledgeable (and often skeptical) than ever, this recession has done what generations of marketers have tried and failed [...]
Every business owner creates her own definition of success. Whether she strives for growth over time, or just wants to maintain what she has well into the future, one key aspect of achieving success is planning. Just as every business owner creates her own definition of success, every business owner must also create her own [...]