Marketing Basics
Mission Requires Margin
He had been with us only a short time when one of my vice presidents exclaimed, “Mission requires margin!” Though most of us in management have probably heard this tidbit of wisdom, I for one, had never heard it expressed so succinctly. To accomplish mission . . . you have to have margin. You cannot [...]
The 4 No-no’s of Marketing Plans
We all know that we should have a marketing plan – that having goals and a path to achieve them is critical to our business success….and our mental health! Most of us will take that next step and create a marketing roadmap…but too many of us fail to put it into action. Action = results. [...]
Get the Most Out of Your Marketing Message
Your marketing message describes the core of your business and your clients. It’s essential that it accurately reflect your offering so that new and future prospects and customers know exactly what you offer and how it can help them. The whole idea of a great marketing message is that it helps prospective and current clients, [...]
Social Marketing Basics
What is Social Media Marketing? Social Marketing is made up of many different aspects. The important thing to remember is that anyone wanting to earn money online should be prepared to invest the time and effort required to build a genuine business. Using social media should be just one part of your overall traffic-building strategy, [...]
Importance of Having a Marketing Plan For Your Business
While the title may seem a bit rhetorical, it is quite obvious to anyone in the business of business that having a marketing means the difference between success and failure. Its like going to war without a plan, without knowing the lay of the land and knowing where the best ambush points are. You might [...]
