Branding
Behind the Subtle Lies of Digital Image Manipulation
What do you think of when you hear the phrase digital image manipulation? Perhaps one of the things that most easily springs to mind when you consider the idea of photo manipulation services is politicians trying to make themselves look younger! Certainly digital image manipulation has been responsible for creating many public images, from models [...]
Professional and Smart Business Cards Make the Best Impression
It’s a proven fact that looks is the stepping stone to luck. How will your client’s feel if you give them a poorly designed unattractive business card to them? Have you ever though how will it be when you distribute your business card to your friend and when they suggest you to come out from [...]
What is Personal Branding?
Most people are familiar with the idea of building brand recognition and a brand reputation, but many people don’t equate that type of brand building with building a brand around a person. When Paris Hilton said, “I’m a brand,” she was talking about all the personal branding efforts that made her name and products famous. [...]
Brand Development – You Should Improve Your Branding
It might be almost blasphemous to talk about letting go of old brand equity and laying an old brand to rest, but there are times when change is needed. Reformulating and re-designing, or even overhauling an old brand can be a wise decision. If sales are flat and show no sign of growth, you’d better [...]
Branding – the Way to Customer Loyalty
The average consumer is hit with 1800 marketing messages every day in the offline world alone. This means his personal spam filter works overtime to keep out the barrage of advertisements that he doesn’t need. So how does your product make an impact in this crowded arena? Effective branding is one way. Once a consumer [...]
