Campaign
Talk to the (Twitter) Hand: The Perils of Non-Engagement
Every day, companies are jumping on the Twitter bandwagon—and perhaps, yours has done the same. Maybe it’s the lure of gaining new followers. Or possibly the attraction comes from all those Twitter success stories circulating the ‘Net. Or maybe it’s because Twitter takes five minutes to set up and doesn’t cost a dime. That’s OK, [...]
McDonalds Launched a New Offensive Campaign- “4 Bucks is Dumb”
It is no secret that McDonalds has been struggling over the past few years to cope with a health food movement that has seen overall sales plummet. Their latest strategy is to enter the coffee market, and try to reclaim some market share from existing giants like Seatlle based Starbucks. In December, McDonalds launched a [...]
Manage Your Search Campaign Using PR Strategies
Search engine marketing and search engine optimization are very similar in public relations. In fact, every SEO expert dedicates part of his/her agenda to what is known as Interactive PR. Interactive PR employs pretty much the same principles from traditional public relations through sophisticated online channels. Using public relations philosophies in search campaigns is not [...]
