Case
A Case for Market Research: Do you Really Know What your Customers Think?
Every quarter, Frank Lynn & Associates conducts a channel-marketing workshop for sales and marketing managers from many different types of companies. Many – even large Fortune 1000 companies – do not use formal customer research as a strategic marketing tool. Some of their main excuses include: “Sales people talk to customers all the time. They [...]
Client Referral Magnet: One (1!) Simple Idea (A Case Study)
A few months ago, I freely recommended to a decent sized sales professional a tiny client referral strategy that had enormous potential. Obviously, generating referrals more consistently in your business is one of the most effective marketing strategies you can undertake. But the problem with client and customer referrals is they are often far too [...]
