Clients
IT Marketing Ideas that Attract More Great Clients
Are you looking for some IT marketing ideas to help you really get noticed by potential clients? Perhaps you should start looking beyond all the generalist tasks you are doing as a trusted technology provider for your clients … and start positioning yourself as a real IT specialist. Why? Well, the truth is you don’t [...]
Seven Ways to Immediately Increase Referrals From Clients
Every salesperson has heard that referrals are by far the best prospecting and marketing method in existence. Yet, very few salespeople actually get very many high quality referrals. Some manage to get a name and phone number here and there. And a few will get several. However, most of these are worthless–just names and phone [...]
Why Clients Resist Giving Quality Referrals
Virtually every adviser has been taught that generating referrals from clients and prospects are the way to success, but less than 15% of all advisers generate enough referrals to significantly impact their business. Most of the time, the problems advisers have generating referrals is due to the training-or lack thereof–they have received, rather than with [...]
