Customers
Are You Paying Your Customers?
You Should be Paying your Customers! What is your definition of a customer? You may be surprised to find you have more than you originally thought. Webster’s dictionary defines a “customer” as someone who purchases a commodity or service, or one with some specified distinctive trait (i.e. a “real tough customer”). We’re generally good about [...]
A Case for Market Research: Do you Really Know What your Customers Think?
Every quarter, Frank Lynn & Associates conducts a channel-marketing workshop for sales and marketing managers from many different types of companies. Many – even large Fortune 1000 companies – do not use formal customer research as a strategic marketing tool. Some of their main excuses include: “Sales people talk to customers all the time. They [...]
Rice University Research Tallies Facebook Fan Page Results
Facebook already provides its own advertising case studies. But one about fan pages, researched by Rice University’s Jones Graduate School of Business, is getting a good deal of attention. David Ruth, a university spokesman, says he’s gotten a lot of calls from marketers requesting the full study from Utpal Dholakia , an associate professor of management. [...]
CRM Software: Know Your Customers Inside Out
Of course, customers play a very important role in the function of any business. And knowing your customer and how they interact with your organisation is vital for any forward-looking business. Therefore, having the right systems in place to ensure that happens is paramount. In recent times, Customer Relationship Management (CRM) software has risen to [...]
The Clock Starts Ticking – How Not To Clock Out With Waitng Customers
I will make this quick. I know you are busy. We are a very impatient nation. It’s a nation that gets antsy after 20 seconds on hold on the telephone and 3 minutes max in a line. A nation that wants everything so fast we purchase our meals at drive through restaurants. Do our [...]
