If you’re thinking about developing a marketing program, you need to begin with a marketing plan. Having been in marketing for four years, I have seen my share of marketing plans. Some are short and to the point, others are hundreds of pages thick and cost thousands of dollars to produce. The irony is that [...]
The Development and Structure of a Marketing Plan: Towards the Development of Marketing Strategies 1. The Situation Analysis In the planning process there are steps that must be taken prior to the development of the marketing strategies; the first one is conducting a situation analysis. A situation analysis is “the overall process of collecting and [...]
An ezine has become on the most effective marketing tools on the internet today. The ezine is also referred to as an email magazine or electronic newsletter that’s only available through email and/or a website. There are hundreds of thousands of ezines on various subjects available on the internet that is free to the public. [...]