Digital
Behind the Subtle Lies of Digital Image Manipulation
What do you think of when you hear the phrase digital image manipulation? Perhaps one of the things that most easily springs to mind when you consider the idea of photo manipulation services is politicians trying to make themselves look younger! Certainly digital image manipulation has been responsible for creating many public images, from models [...]
Understanding the Digital Consumer
While the Internet is the most important digital channel to adult consumers and e-mail is the way they prefer receiving messages, direct marketers may find more refined insight into their preferences quite useful. That’s the aim of “The 2010 Digital Marketer: Benchmark and Trend Report” put out in February by Experian Marketing Services, a marketing [...]
Digital Promotions: Driving Sales And Build Brand Awareness Through Promotional Incentives
Digital promotions continue to spur billions of dollars in annual sales for product suppliers. By offering promotional incentives, companies can tap into a vast pool of consumers that would otherwise be all but unreachable. Too often, companies pursue conventional advertising methods to penetrate new markets through the mass merchandisers. While the big-box chain stores represent [...]
The Importance of Digital PR
Recent surveys involving 300 marketers have shown that the vast majority of in-house marketing teams used online PR campaigns. The survey teams looked at the return on investment of online PR more than any other type of online marketing. With astute businesses wanting to see real time measurable results the survey showed that although it [...]
