Rice University Research Tallies Facebook Fan Page Results
Facebook already provides its own advertising case studies. But one about fan pages, researched by Rice University’s Jones Graduate School of Business, is getting a good deal of attention. David Ruth, a university spokesman, says he’s gotten a lot of calls from marketers requesting the full study from Utpal Dholakia , an associate professor of management. [...]
What Can Twitter Do for You?
With more than 5 million active users, social networking sites like Twitter have grown increasingly popular. Twitter, similar to Facebook, is a site where users can update their statuses and even upload photos. Shortly after the launch of Twitter, businesses started creating accounts to share sales, promotions and general information with their clients. Now, in [...]
