Give
How to Give Great Service to Your Customers
Marketing experts tell us that the customer’s satisfaction is of the upmost importance to successful companies. Television and print advertisements bombard us with their promises to make us happy as buyers. And yet, according to a survey published in Time magazine, more than one-half of us are unhappy with the service and attention we receive [...]
Why People Give Referrals
New studies demonstrate the benefits of referral marketing. In his book The New Art and Science of Referral Marketing, Scott Degraffenreid explains how the science of social network analysis has been used to help companies effectively utilize referral marketing. Recent advances in mathematics made possible by new computer technology now enable experts to precisely quantify [...]
