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A Case for Market Research: Do you Really Know What your Customers Think?
Every quarter, Frank Lynn & Associates conducts a channel-marketing workshop for sales and marketing managers from many different types of companies. Many – even large Fortune 1000 companies – do not use formal customer research as a strategic marketing tool. Some of their main excuses include: “Sales people talk to customers all the time. They [...]
CRM Software: Know Your Customers Inside Out
Of course, customers play a very important role in the function of any business. And knowing your customer and how they interact with your organisation is vital for any forward-looking business. Therefore, having the right systems in place to ensure that happens is paramount. In recent times, Customer Relationship Management (CRM) software has risen to [...]
Internet Marketing Basics You Must Know
What is Internet marketing? In short, Internet marketing is a marketing method which you will be promoting your products and services online. Many businesses are starting to realize the potential of the Internet and are developing dedicated Internet marketing departments to secure their online market share. Why Internet Marketing is Powerful? Internet has become a [...]
What Stock Market Basics Do You Need To Know?
To succeed in the business of stocks, learning the stock market basics of the trade is essential. The stock market is a complicated game and knowledge is power when it comes to financial freedom. The decisions you make can yield unlimited earnings or completely break your budget. While there is some level of gambling involved [...]
Public Relations Strategy: What You Need To Know
Maintaining public relations and therefore having a sound public relations strategy is important for any company be it an extremely small one or a large MNC with thousands of employees. This article gives you a nine step process that will help you plan your public relations strategy perfectly and most productively. The steps are as [...]
