Management
Riding the Web of Online Reputation Management
“A lie gets halfway around the world before the truth has a chance to get its pants on.” – Winston Churchill. News traveled at a snail pace and methodically before the advent of Internet. The communication channels have radically transformed since then, Internet being the most conspicuous one. Internet has gained the distinction of becoming [...]
PR Agency Management Summit 2010
Your invitation to attend Bulldog Reporter’s PR Agency Management 2010 Summit, New York City, April 8-9: Is this your year to supercharge your agency’s growth and profit? Most PR agencies do a terrific job of creating great public relations, but don’t know the “rules” and best practices that can create double-digit growth, plus profits of [...]
Celebrity Management
The celebrity management Industry today, manages the professional lives of their Bollywood stars. They manage for their taste, their choice and their profession and for that they get paid. The job usually here is, to manage the professional lives of the star and build their Brand Image into the market. The return for the work [...]
Svp Customer Service – the First Customer Communications Management Sponsors Meeting
You will need cross-functional sponsorship at executive level to ensure the successful delivery of a customer communications management infrastructure. We’ll talk about all the SVP roles within the business over time but for today, lets talk about the SVP of customer service and lets talk about outbound communications in this article. (I’ll cover inbound benefits [...]
Brand Evaluation – An Important Aspect Of Brand Management
Companies, especially those that largely depend on brand recognition and customer loyalty, need to perform brand evaluation from time to time in order to assess the effectiveness of their marketing campaigns. Brands are names, designs, terms or symbols that are considered as ownership labels. These allow consumers to distinguish a product or service from all [...]
