Methods Of Market Research

Market Research is a process of collection and analysis of data for the purpose of study of the requirements of specific markets, acceptability of products, target market and competition and methods of developing and exploiting new markets. But before one starts conducting market research and strategy studies one has to keep this fact in mind [...]

Market Research – How Good Is The Data?

“Make money for taking surveys”,” Cash for your opinion”, “Make easy money at home”.
Everywhere you look there is a company willing to pay people to participate in their surveys. It seems like a win win situation, the participants get paid for providing their opinion, the market research company gets paid for conducting the research and [...]

The 3 Critical Areas of Online Market Research

When considering any product you may want to sell online, one must understand there’s a certain amount of online market research that should be done to determine if there’s a market for the product itself.
Let’s look at 3 areas of market research that will help determine the profitability of any product under consideration.
1) Demand
The product [...]

Free Market Research Reports Guide

Sometimes, we can’t help but wonder if the whole capitalist thing is a cycle of lying. Of course, everyone would like it if their product were the top seller – and who can blame them? Everyone wants to be on top. So advertising makes everything as attractive as possible. And companies who manufacture products or [...]

A Case for Market Research: Do you Really Know What your Customers Think?

Every quarter, Frank Lynn & Associates conducts a channel-marketing workshop for sales and marketing managers from many different types of companies. Many – even large Fortune 1000 companies – do not use formal customer research as a strategic marketing tool.
Some of their main excuses include:

“Sales people talk to customers all the time. They bring a [...]