It is our intention that these marketing tips will help you avoid common mistakes made by the majority of loan officers. Heed this advice! Mortgage Marketing Tip #1 Make your advertising and print media more effective by having a headline on everything: letters, greeting cards, ads, everything. Headlines are what get the reader. They make [...]
You need mortgage marketing ideas to assist you into the field and meet real estate agents, but you do not want to do cold calling. It does not need to be as troublesome as some mortgage originators make it. Each time you leave your office and prospect in the field, there is a multitude of [...]
When it comes to mortgage brokering or lending, realtor referrals are the mother’s milk. They are the best way to get a good sale, they offer you leads that are qualified in their own ways, and they are usually the easiest sales you make. There are, though, a number of different types of referrals, and [...]