When considering any product you may want to sell online, one must understand there’s a certain amount of online market research that should be done to determine if there’s a market for the product itself. Let’s look at 3 areas of market research that will help determine the profitability of any product under consideration. 1) [...]
“A lie gets halfway around the world before the truth has a chance to get its pants on.” – Winston Churchill. News traveled at a snail pace and methodically before the advent of Internet. The communication channels have radically transformed since then, Internet being the most conspicuous one. Internet has gained the distinction of becoming [...]
The Benefits of Marketing Online Marketing rules are the same no matter how big or small your business is: brand your product, determine who your target audience is, get the sales, establish repeat customers. Online marketing is very effective in managing all four of these rules. Online Marketing Defined: The definition of online marketing is: [...]
Generic names and Trade Marks In the offline world a generic name is never a good brand name. Such names have limited potential as trade marks even if you manage to register them (which we may manage to do for you in combination with a logo). Nevertheless people choose generic names because the name immediately [...]
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