No matter what your type of profession, whether it’s a white collar or blue collar industry, you can place ads with your mug and your contact phone number all over the place, both online and off. But that doesn’t mean people will call you. And it certainly doesn’t mean they will send you any referrals. [...]
The twentieth century saw a great deal of innovation and invention in the field of marketing but the most recent and significant spike on the radar has been the emergence of the internet. Now almost thirty years old in terms of casual consumer use, the internet has reached out and touched people all over the [...]
Gorilla Marketing Tactics Part Four – Writing There are tons of ways for you to generate free traffic for yourself through various forms of writing. If you absolutely hate writing, then video marketing would probably be a better idea for you (see Gorilla Marketing Tactics Part Three), or, you can pay people to write for [...]
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For most doctors, when I say referral program, their first thought is of a patient newsletter. Now, there is nothing wrong with acknowledging that a newsletter is a great (and essential) part of building patient loyalty and referrals, but it is by no means a comprehensive part of your referral “program.” To get to where [...]