Personal
What is Personal Branding?
Most people are familiar with the idea of building brand recognition and a brand reputation, but many people don’t equate that type of brand building with building a brand around a person. When Paris Hilton said, “I’m a brand,” she was talking about all the personal branding efforts that made her name and products famous. [...]
Personal Branding – Do Your Marketing Materials Make Your Spine Tingle?
Do your small business marketing materials, and the personal brand image you project make your spine tingle? Or, do you make excuses about how they look, apologize because they’re outdated, or find yourself saying to others you’re “working on getting new ones printed” soon? A Story about a “Perfectly Polished” Woman…Almost About a year ago, [...]
Personal and Corporate Branding: the Overlooked Elephant in the Room
It is one of corporate America’s major clichés. One of my clients Neal Lemlein, a premier entertainment executive and consultant over the last 20 years even begged the question as a professor at USC is Branding B.S? Well Mr. Lemlein, when it’s a word symbolically thrown around as jargon and doesn’t come with a strategy [...]
