Power
The Power of PR: Learn How PR Can Take Your Business to New Levels
No matter what type of business you’re in, you can’t beat the power of PR for drawing national consumer attention to all that your corporation or company has to offer. Whether you’re selling luxurious cashmere sweaters, nutritional supplements or painting murals, your fine products or natural talent won’t matter if your target client doesn’t know [...]
The Power of High Voltage Marketing
Persuasion, seduction, negotiation, and fear have lost their effectiveness to clinch the deal, close the sale, and make cash registers ring. Whiter, brighter, faster, and better — while intriguing — no longer motivate consumers to act. Today’s savvy marketers are shifting strategies to more strongly connect with customers; they are harnessing the power of the [...]
Video Adds Power to Milwaukee Electric Tool’s E-mail Marketing
By definition, a tool is something designed to be used. What better way to demonstrate that utility than with video? That’s the driving force behind the show-and-tell approach Milwaukee Electric Tool takes to its online marketing. To reach its audience of tradesmen—such as professional contractors, plumbers and electricians—the Brookfield, Wis.-based manufacturer and marketer of professional, [...]
The Power of Small Business Branding Through Private Labeling
Please consider this article for publication in your newsletter or on your website. Permission is granted to reprint for free with resource box and byline intact. Please send me a copy of your publication if you choose to include my article. The Power of Small Business Branding Through Private Labeling Your Label Says A Lot [...]
Keeping Up With your Customers No Matter How Often They Change: The Incredible Power of Knowledge Intensity
Have you ever been blindsided by changes in your customers? Have you ever felt that half or more of your marketing dollars are wasted? Were the surprises and the waste really unavoidable? Perhaps the most insidious strategic risk companies today face is decimation of the customer base by shifts in behavior, preferences, and demographics. These [...]
