Really
A Case for Market Research: Do you Really Know What your Customers Think?
Every quarter, Frank Lynn & Associates conducts a channel-marketing workshop for sales and marketing managers from many different types of companies. Many – even large Fortune 1000 companies – do not use formal customer research as a strategic marketing tool. Some of their main excuses include: “Sales people talk to customers all the time. They [...]
Are you Really Ready for your Marketing Plan?
Copyright © Jorge Olson 2007 Where do you start your marketing plan? Where do I find a template for the marketing plan? How much do I spend? What’s the strategy? These are all questions most business people and executives go through as soon as they think about their marketing plan. If you are one of [...]
