Posts tagged Research
Methods Of Market Research
Apr 23rd
Market Research is a process of collection and analysis of data for the purpose of study of the requirements of specific markets, acceptability of products, target market and competition and methods of developing and exploiting new markets. But before one starts conducting market research and strategy studies one has to keep this fact in mind that it requires a comprehensive understanding of the problem to be addressed, the market, the application of research procedures.
The primary goal of any market research project is to achieve an increased understanding of the subject matter.
The information collected through market research can be divided in More >
Market Research – How Good Is The Data?
Apr 2nd
“Make money for taking surveys”,” Cash for your opinion”, “Make easy money at home”.
Everywhere you look there is a company willing to pay people to participate in their surveys. It seems like a win win situation, the participants get paid for providing their opinion, the market research company gets paid for conducting the research and the companies, that fund the research, gathers valuable data.
But, how valuable is that data?
Well run surveys are still vital to those companies who wish to research a market and obtain feedback on particular products or services. Many people are willing to express an opinion, and More >
The 3 Critical Areas of Online Market Research
Mar 22nd
When considering any product you may want to sell online, one must understand there’s a certain amount of online market research that should be done to determine if there’s a market for the product itself.
Let’s look at 3 areas of market research that will help determine the profitability of any product under consideration.
1) Demand
The product or service has to fill a need for the customer, and determining this ahead of time will help minimize any time and cost invested. Avoid the costly mistake of assuming your own enthusiasm for a product will be matched by the marketplace.
Patience and diligence must be More >
Free Market Research Reports Guide
Mar 18th
Sometimes, we can’t help but wonder if the whole capitalist thing is a cycle of lying. Of course, everyone would like it if their product were the top seller – and who can blame them? Everyone wants to be on top. So advertising makes everything as attractive as possible. And companies who manufacture products or provide services pretend that they are exactly what you need, and in many cases, they actually make you believe that they are exactly what you need, when they are in fact not.
The concept of marketing therefore, is one that ends up being “iffy” in the More >
A Case for Market Research: Do you Really Know What your Customers Think?
Mar 18th
Every quarter, Frank Lynn & Associates conducts a channel-marketing workshop for sales and marketing managers from many different types of companies. Many – even large Fortune 1000 companies – do not use formal customer research as a strategic marketing tool.
Some of their main excuses include:
- “Sales people talk to customers all the time. They bring a lot of customer insight.”
- “Customer research is done for product development, and that isn’t a constant need.”
- “Internally, the discretionary annual marketing budget leans toward marketing communications, like new literature campaigns, mailings, etc. to drive growth.”
Smart Business interviewed Jeanne Fec, Senior Principal of Frank Lynn & Associates More >