Making money used to be a lot harder than it is now. When I was a kid, I mowed our two huge lawns and washed our two family cars, all for $10. An entire afternoon’s work, for $10! I also picked berries at the local berry patch for $1.00 a flat. Kids now can make [...]
Do you have previous marketing experience where you didn’t get the results you expected? Marketing is a very important aspect of any business. Whether your business is offline or online, effective marketing as a result of decent market research is the key to your success. Mistake #1: Most entrepreneurs just don’t know who their customers [...]
Franchise financing is a large part of the decision to purchase a franchise in Canada and grow and profit that business. Canadian franchisors themselves, rarely, if ever, provide the financing for you to purchase your business. That should not be a mystery to the entrepreneur, because the Franchisor uses your funds to continue to grow [...]
PESTLE analysis is a macro environmental factors framework that is helpful in environmental scanning. This tool is very essential and helps to understand market decline or growth. This also helps to understand direction for operations, potential and position of a business. PESTLE analysis is normally part of market research and normally helps companies to consider [...]
As an entrepreneur, you may know every detail about your small business, but can you say the same about your customers? In order to effectively market your products or services, you need to know who’s purchasing them! Market research consists of gathering and analyzing data about your customers in order to understand them better. “By [...]