Where do you get ideas for new marketing initiatives? By keeping in touch with clients, you can identify current unmet needs and anticipate future service opportunities. And by monitoring trends that influence your market and impact your clients, you can also identify new opportunities. Clearly these are the best sources of new ideas. But they [...]
One of the most useful teachings I have learned over the last few years is the art of getting referrals. In fact almost half my business today comes from client referrals, recommendations and introductions. The funny part is it wasn’t like this when I first started out in the field. Over time the referrals kept [...]