Results
Rice University Research Tallies Facebook Fan Page Results
Facebook already provides its own advertising case studies. But one about fan pages, researched by Rice University’s Jones Graduate School of Business, is getting a good deal of attention. David Ruth, a university spokesman, says he’s gotten a lot of calls from marketers requesting the full study from Utpal Dholakia , an associate professor of management. [...]
5 Tips to Get More Results from Your Marketing Materials
The moment I decided to specialize as a direct response copywriter (which means you get a response directly from the marketing materials, there’s no middle person involved, like a sales rep) I knew there would be one thing that would determine if I would be eating steak or eating mac and cheese. And what’s the [...]
