Recently I participated in a forum discussion about offline marketing – that is using more traditional marketing offline to drive traffic to your website or blog. I can still remember the first time I saw a URL in a TV commercial and how cool I thought that was. The offline world has the constraint of [...]
Every salesperson has heard that referrals are by far the best prospecting and marketing method in existence. Yet, very few salespeople actually get very many high quality referrals. Some manage to get a name and phone number here and there. And a few will get several. However, most of these are worthless–just names and phone [...]