Simple
Simple Market Research
As an entrepreneur, you may know every detail about your small business, but can you say the same about your customers? In order to effectively market your products or services, you need to know who’s purchasing them! Market research consists of gathering and analyzing data about your customers in order to understand them better. “By [...]
Client Referral Magnet: One (1!) Simple Idea (A Case Study)
A few months ago, I freely recommended to a decent sized sales professional a tiny client referral strategy that had enormous potential. Obviously, generating referrals more consistently in your business is one of the most effective marketing strategies you can undertake. But the problem with client and customer referrals is they are often far too [...]
Why Bother Thinking About Being Customer Focussed?
What does customer focussed or customer-centric business mean? Firstly, let’s take a look at how customers attribute profit to a business; research has shown that many businesses operate according the 20: 80 rule (Angel customers and Demon customers by Larry Selden & Geoffrey Colvin). 20% of a business’s customer base generates 80% of its profits. [...]
Three Simple Referral Marketing Strategies
I personally know of several very successful small businesses that don’t spend a dime on advertising? Why? Because they have implemented a referral marketing program that automatically brings in more clients than they need. The very best way to get a new customer is to simply ask a happy customer for a referral. And do [...]
