If your law firm is not growing (or worse yet, shrinking) and your revenue stream is down to a trickle, it’s high time to start being proactive with your marketing. One of the most important aspects of successful law firm marketing is the ability to clearly define and demonstrate the services which you offer. Put [...]
Nowadays everyone wants to start a home-based business. The problem is once you start the business you are stuck asking yourself “what do I do next?” Here are a few proven strategies that will get your business or product recognized. 1. Article Marketing. If you don’t have a lot of money for advertising this should [...]
Customer Retention marketing is a tactically-driven strategy to keep relationships with customers going and increase customer interest. This strategy relies on the study of customer behavior. Here are the basic tenets of a marketer that seeks to increase customer retention: 1. Past and Current customer behavior This is the best predictor of how customers will [...]
The birth of social media as part of the online marketing process for businesses has become a huge hit nowadays. Social networking such as LinkedIn has helped drive traffic to the business. It turned out to be a very valuable PR contact on which contacts ended up as clients to many. Here are some LinkedIn [...]
Public relations has undergone a rapid transformation in order to take advantage of the power of the internet and Web 2.0 platforms. The internet has evolved from its first stages of development into an environment in which people interact with one another through an expanding menu of tools. In essence, content has largely ceded territory [...]