Strategy
McDonalds Launched a New Offensive Campaign- “4 Bucks is Dumb”
It is no secret that McDonalds has been struggling over the past few years to cope with a health food movement that has seen overall sales plummet. Their latest strategy is to enter the coffee market, and try to reclaim some market share from existing giants like Seatlle based Starbucks. In December, McDonalds launched a [...]
Online Public Relations
Online Public Relations are an important part of a company’s communication strategy because it allows you to increase your customer’s site reputation and popularity attracting more potential customers. If you have a website and if you want to improve its reputation you definitely need to look into Online PR and what it can do for [...]
Ellen Petry Leanse on Google PR Strategy
Ellen Petry Leanse (Head of Enterprise Marketing Communications, Google US), talks about the Google PR Strategy surrounding Google Wave and Nexus One. Interview: Remco Janssen at Enterprise Social 2.0. Created on januari 27, 2010 using flipshare. Incoming search terms:google pr strategyGoogle Inc Ellen Petry Leanse
Public Relations For Law Firms: 5 Tips For a Successful PR Strategy
Law firms that lack a sound public relations strategy are missing valuable opportunities to represent clients who are enmeshed in the most important and impactful legal issues of the day. To secure such clients effectively, smart law firms know how to engage and leverage the media effectively. The most effective public relations strategies for law [...]
Public Relations Strategy: What You Need To Know
Maintaining public relations and therefore having a sound public relations strategy is important for any company be it an extremely small one or a large MNC with thousands of employees. This article gives you a nine step process that will help you plan your public relations strategy perfectly and most productively. The steps are as [...]
