Obviously, you need too educate new recruits about how the program works and the details of the commission structure, but this in and of itself is not enough. New recruits must also be trained on how to make a marketing system effective.

Think about this a minute and you will appreciate the value of doing this – after all, what are the most common complaints that marketers hear from their downline?

“I can’t seem to find leads; where and how do I do this?”

“I’m not getting any recruits.”

“I’ve been doing this for months and I haven’t made a cent.”

These complaints indicate two problems – insufficient training, as well as the absence of a clearly defined marketing system. You can’t blame your downline here – they want to be successful too. There is another problem at work.

It isn’t that they are not motivated – but they will become unmotivated if you just set them adrift with no support or roadmap to making a success of their business. If they can’t get the program to work for them, they will quickly drop out in search of other opportunities.

So what can you do for your downline? Simple – teach them about how you made your business a success. Especially if you are a marketing professional, you may not even realize that you have a marketing system.

Think back on what you did when you were starting out. If you’ve been successful, then you do in fact have a marketing system – or you wouldn’t be in the position to ask yourself this question.

As you recall the steps you took along the way, write them down. How did you generate leads? How did you follow up with prospects? How have you gotten the conversion rate that you have?

You need to then teach this step-by-step process to your downline. You must teach them how to follow in your footsteps and let them have the success you have had. This can be quite simple.

You can automate your training process if you can get your downline signed onto your mailing list. This way, you just have to write these materials down one time. Following this, training can be delivered via your autoresponder.

Easy, yes? It is indeed, but it can make all the difference.

If you want to really build your business and increase your profits, you need to give your downline proper training in how to make their business a success, just as you have with yours.

Would you like to learn how to set up a training system on complete autopilot? I encourage you to visit my training site for further details.

By offering excellent service you have the opportunity to turn happy customers into loyal customers. What’s more, business studies have shown that happy customers tell 4 people about their positive experience. Unhappy customers on the other hand tell 10 people how unsatisfied they are with your company.

Do the math… If you are able to offer excellent service, your bottom line will thank you for it. But in ecommerce this is easier said then done. Customer support requests can be inundating and highly time-consuming for many growing businesses.

How do you offer excellent customer service that creates growth – without sacrificing your time and sanity? What is Customer Service?

You can’t build a good e-business without solid customer service. This means responding to customer enquiries, dealing with lost packages, payment problems and returns – and finally answering questions from customers.

Good customer service is all about bringing customers back to your site and turning them into repeat buyers. You want to send them away happy and impressed enough to tell their friends – who may also become repeat customers – about your business.

The good news is that a customer service system that’s fast, efficient and delivers excellent value to the customer can be set up with very minimal cost, technology and time.

You’ll notice that few books on ecommerce deal with customer service.

After all – can customer service really boost sales and increase the bottom line? We believe it can and it should.

The key to good customer service is responsiveness. This doesn’t just mean responding to your customers demands, try to anticipate them. Good customer service exceeds your customer’s expectations.

A website with 100,000 subscribers and turnover of close to $1 million a year only needs ONE customer service rep working 20 hours a week if the proper systems are set up well.

2 Key Concepts of Online Customer Service

As mentioned earlier, the single most important aspect of online customer service is responsiveness. You can increase your responsiveness by focusing on its 2 key components: communication and interactivity.

1. Communication

Communication should be transparent and painless:

· Visibility: clearly display your contact information on your website. Provide easily accessible email links, phone numbers and feedback forms.

· Let your customers know that you’ll be happy to help them.

· Email lists: these are powerful tools to provide your customers with relevant information, nurture the relationship and encourage further contact.

· Autoresponders: Autoresponders can automatically send your customers the appropriate information in response to a standard question. If a customer replies to an autoresponder they can receive an automated email with a link to the FAQ section on your website and the contact information of your support team.

2. Interactivity

Interactivity can help significantly in building a relationship with your customers. By showing a personal interest in your customer you will build trust and likeability.

Here are some tools you can use to encourage interactivity.

· Surveys: surveys allow you to not only show your customers that you value their opinion but also gather valuable feedback in the process.

· Incentives: reward your customers for interacting with you. These could be discounts for filled out feedback forms, prizes for creative slogans, bonuses for repeat purchases, you name it.

Good customer service can make all the difference. The trick is to offer the best possible service in the least time-consuming way.

Remember that one happy customer could lead to a lot of additional sales over the years through repeat purchases and referrals. It would be a waste not to use this existing resource to the full extent. But while offering great service – you need to pay attention to automation and efficiency so you can free up time to focus on growing your business.