While the Internet is the most important digital channel to adult consumers and e-mail is the way they prefer receiving messages, direct marketers may find more refined insight into their preferences quite useful. That’s the aim of “The 2010 Digital Marketer: Benchmark and Trend Report” put out in February by Experian Marketing Services, a marketing [...]
Distributors are increasingly figuring out which products they need to ship to a client store by directly monitoring how fast goods fly off the shelves. And many of those distributors aren’t bothering to tell their own suppliers what they need to do to make those shipments on time. They expect them to know. But that [...]
Consumer mailing lists are well-known and enjoy high popularity among direct marketing specialists. To establish a one hundred percent winning strategy to set up overall marketing goals a complete market research with possible consumers allocation should be carried out. The idea of a whole market research and its further segmentation with a deep analysis has [...]
As an entrepreneur, you need to understand your market before starting your business or before proposing a new product or service. Internet Market Research is an appropriate tool for such a task. Using this tool can help you carry out your market research at a very reasonable cost. The definition of a business’ marketing policy [...]